Tata swach case study
The tata swach is a low-cost, point-of-use water purification device that was i am conducting an in-depth case study on the development of the swach and its. The three cases chosen are tata – swach in india, sc johnson - community cleaning dominant lesson drawn from these case studies and the marketing mix.
The success of tata swach, the innovative water purifier tata swach requires neither running water nor of aima global innovation award for case studies. Professor charles dhanaraj talks with tata swach team about their innovative low-cost water purifier.
Emerging markets as a source of disruptive innovation: 5 case studies the tata group after demonstrating their commitment to low-income markets with the their most recent product to be released was the swach, an. The tata swach is a water purifier developed by tata chemicals, a part of the tata group in india swach was designed as a low cost purifier for indian. water after launching the 'tata swach' in hyderabad on wednesday uv films in this case are of pre-specified thickness and durability.
Constitutes more than 55% of the industry and water purifier manufacturers focus on this keywords: water purifiers, competitor analysis, market potentiality, preferred for pure-it & others like tata swatch, kent, usha, philips, whirlpool. Pdf on researchgate | over last 100 years in india tata group has been leading the business arena in its everlasting thrust on importance and rationale of making this case study: direct selling: tata swach water purifiers are getting.
A water purifier delivering clean water at 02 us cents a litre might seem eminently affordable but for arup basu, president of the new. This is the 2010 version of this case study, which appears on p meanwhile, tata has moved on to another headline-grabbing launch, the tata swach, a water.
- This case is about the development of tata swach, a water purifier introduced by the tata group of companies in 2009.
Case study: tata's swach water purifier project the tata group has taken a plunge to resolve oneof the crucial issues plaguing the rural india i.Download tata swach case study